In today’s modern society mass media communication plays an important role in shaping up of individual’s opinions & characters. Mass media includes television, advertising, the Internet, newspapers, magazines, and so forth. Some experts are of the view that media reflects and creates the culture. I personally support this opinion. Mass media has a great impact on our society. In this article, I will further discuss the influence of mass media on society and on the general public.
Whatever we see or hear through mass media is thought to be correct. People believe what they view on television or read in the newspaper without verifying the correctness of news. For example: In 2008, an 8-year-old article of ‘financially moribund United Airlines filing for bankruptcy’ in Bloomberg, a premier name in finance news left everyone in jitters. United Airlines’s stock nosedived by 75 percent. The airline was doing very well before this outdated news cropped up. The trading was halted for an hour to bring everything on track. This is a perfect example of what an unauthentic news can do.
The general public gets more influenced by mass media than they think. We often see advertisements of products promising slim and fit body which gives unrealistic goals to young women. They take the women in advertisements as their quixotic role models. This shows how young generation gets easily influenced by the mass media. We simply believe what is shown is advertisement is best for us and thronged the stores to make the purchase without actually knowing the product.
New forms of mass media like the ‘World Wide Web’ & ‘Discussion Groups’ on social media are a danger to the society. The social platforms makes everyone vulnerable to bullying and web attacks
At the end, I want to conclude that the statement given in the question seems to be correct as it has been proven from many studies that people get easily influenced by the mass media.
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